Innovative ideas that brought saliency to lot of brands
1. A Mutual fund company advertised in the middle of the Share pages in The Hindu : Cholamandalam Cazenove
2. Fifty Fifty a brand from Britannia used the Third umpire decisions to place the brand : done by Initiative Media during one of the world cups
3. Volkswagen's talking newspaper across the country to launch Vento, really talk of the town
4. Volkswagen's launch in the country marked with a diecut across the newspaper (Times of India) in the shape of the car
5.Volkswagen had hoarding in which a beatle shaped car was moving around the hoarding.
6. Hutch did a personalised newspaper ad across the country for elite customers by using their name "Hi Sharma " in Economic Times (idea conceived and executed by Ogilvy PR chennai)
7.ICICI placed the branding in the TV show KBC whenever they need to give a cheque to the participant
8.Airtel branding during the TV Show KBC when the participant need to make a call to his friend
9. Prince Jewellery branded the Gold Prices section during the SUN NEWS at prime time
10. Lifebuoy branding on free rotis at Kumbh Mela
11.Infosys branding on Aircrafts exterior
12.Nerolac painted different colors on the Electric Train compartments in Mumbai , Called it the largest shade card
13.Godrej had a promo with a Gold coin kept inside the soap. Lucky winner will get it.
14.Times of India conducted Tambola with the coupons being distributed alongwith the newspaper, (Chennai launch)
15.Docomo did a massive hoarding structure in Mumbai on the hills
16. Digene pasted a message on the Dabbas through the Dabbawallas in Mumbai
17.Brooke Bond 3 roses ran a Train from KanyaKumari to Chennai and called it the Brooke Bond 3 roses Express. This was a contest linked promotion.
18.Bru launched in three cities a new flavour using the coffee aroma in the newspaper
19. In another Dabbawala promo in Mumbai an insurance company kept an apple inside with a positive health message
20. ICICI was the first to place "No Parking" boards in the gates of residences
21.Kids Kemp provided flowers to people entering Banglore and also provided them with free drop facility to their shop in MG road
22. A pizza brand had a hoarding in Mumbai which will ring a bell exactly during 1pm, 2pm reminder for lunch.
23.AKAI struck a deal with all the Hoarding vendors and used to paint the vacant hoardings with just their brand name
24. Sunsilk conducted a fashion show on the Hoarding by erecting a platform for the models to walk on it. They did this in Mumbai
1. A Mutual fund company advertised in the middle of the Share pages in The Hindu : Cholamandalam Cazenove
2. Fifty Fifty a brand from Britannia used the Third umpire decisions to place the brand : done by Initiative Media during one of the world cups
3. Volkswagen's talking newspaper across the country to launch Vento, really talk of the town
4. Volkswagen's launch in the country marked with a diecut across the newspaper (Times of India) in the shape of the car
5.Volkswagen had hoarding in which a beatle shaped car was moving around the hoarding.
6. Hutch did a personalised newspaper ad across the country for elite customers by using their name "Hi Sharma " in Economic Times (idea conceived and executed by Ogilvy PR chennai)
7.ICICI placed the branding in the TV show KBC whenever they need to give a cheque to the participant
8.Airtel branding during the TV Show KBC when the participant need to make a call to his friend
9. Prince Jewellery branded the Gold Prices section during the SUN NEWS at prime time
10. Lifebuoy branding on free rotis at Kumbh Mela
11.Infosys branding on Aircrafts exterior
12.Nerolac painted different colors on the Electric Train compartments in Mumbai , Called it the largest shade card
13.Godrej had a promo with a Gold coin kept inside the soap. Lucky winner will get it.
14.Times of India conducted Tambola with the coupons being distributed alongwith the newspaper, (Chennai launch)
15.Docomo did a massive hoarding structure in Mumbai on the hills
16. Digene pasted a message on the Dabbas through the Dabbawallas in Mumbai
17.Brooke Bond 3 roses ran a Train from KanyaKumari to Chennai and called it the Brooke Bond 3 roses Express. This was a contest linked promotion.
18.Bru launched in three cities a new flavour using the coffee aroma in the newspaper
19. In another Dabbawala promo in Mumbai an insurance company kept an apple inside with a positive health message
20. ICICI was the first to place "No Parking" boards in the gates of residences
21.Kids Kemp provided flowers to people entering Banglore and also provided them with free drop facility to their shop in MG road
22. A pizza brand had a hoarding in Mumbai which will ring a bell exactly during 1pm, 2pm reminder for lunch.
23.AKAI struck a deal with all the Hoarding vendors and used to paint the vacant hoardings with just their brand name
24. Sunsilk conducted a fashion show on the Hoarding by erecting a platform for the models to walk on it. They did this in Mumbai
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