Our Country witnessed one of the largest teaser campaigns in 2000 for Parle's Frooti. Everest executed this integrated campaign which had Television, Press, Outdoor, even SMSes at that time. The campaign revolved around this character " Digen Verma". Who is Digen Verma, Where is Digen Verma etc., and finally after around 15 to 20 days, the brand got revealed with the line that said "Digen Verma drinks Frooti". Created lots of curiosity, didnt push the brand any further. Because immediately after this campaign, Everest was sacked and TBWA was appointed.
"Balbir Pasha ko Aids hoga kya" was another powerful campaign that actually managed to get strong behavioural change. This was created by LINTAS.
While this one is not national but definitely worth a mention, RMKV's 50000 colors in a single saree. Mudra South created this campaign. This actually revolved around "What color Saree will Jyotika wear for her marriage?".
"Balbir Pasha ko Aids hoga kya" was another powerful campaign that actually managed to get strong behavioural change. This was created by LINTAS.
While this one is not national but definitely worth a mention, RMKV's 50000 colors in a single saree. Mudra South created this campaign. This actually revolved around "What color Saree will Jyotika wear for her marriage?".
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