Brand Name, Brand Name, Brand Name: Take a look at some of the successful and unsuccessful ones here :
Alpenliebe :
A butterscotch candy launched by Perfetti, had this complicated "how do I pronounce this" kinds. Powerful advertising just focussed its initial phase only on stressing the brand name. Then came some smart ads that made this brand popular. Now the brand enjoys a reasonably good position in the market place.
Petitbureau :
A brand of biscuits launched by Britannia in the early 90s, simply couldnt take off as it was getting difficult for the consumer and the dealer to deal with.
docomo :
Everyone felt that this might not move ahead as the name is tough to pronounce. Jingle that made the name easy on the tongue, followed up by multiple executions all of them had one single jingle on how to pronounce DOCOMO. There we go a considerable player in the mobile phone service.
Some times we think of relevance and connection with the category etc., before generating names. I am not going to comment on names kept around the owners of the company like TATA SALT, LEVER 2000, Godrej locks, Amul butter, Ambuja Cement etc.,
Postman : Cooking Oil
Parachute : Coconut Oil
Apple : Computers
Orange : Telecom
Tamarind : fashion apparel
ONIDA : Consumer durable
Kissan Jams
Alpenliebe :
A butterscotch candy launched by Perfetti, had this complicated "how do I pronounce this" kinds. Powerful advertising just focussed its initial phase only on stressing the brand name. Then came some smart ads that made this brand popular. Now the brand enjoys a reasonably good position in the market place.
Petitbureau :
A brand of biscuits launched by Britannia in the early 90s, simply couldnt take off as it was getting difficult for the consumer and the dealer to deal with.
docomo :
Everyone felt that this might not move ahead as the name is tough to pronounce. Jingle that made the name easy on the tongue, followed up by multiple executions all of them had one single jingle on how to pronounce DOCOMO. There we go a considerable player in the mobile phone service.
Some times we think of relevance and connection with the category etc., before generating names. I am not going to comment on names kept around the owners of the company like TATA SALT, LEVER 2000, Godrej locks, Amul butter, Ambuja Cement etc.,
Postman : Cooking Oil
Parachute : Coconut Oil
Apple : Computers
Orange : Telecom
Tamarind : fashion apparel
ONIDA : Consumer durable
Kissan Jams
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