Automobile Advertising
Automobile marketing is moving exactly in the real estate marketing direction, buy now pay after one year. NO EMIs, etc., Refer to the Volkswagen Vento advertisement that offers you to exchange your existing car with NO EMIs for the next one year. sounds exactly like those real estate advertisements.
Fragrance Day : 21st March
Today is "National Fragrance Day" another marketing initiative from TOI, Cycle agarbathis sponsors... next year all deos will take care i guess.
Dettol launches dish washing liquid
Only time has to tell if consumers are going to accept a product from Dettol that will attack the germs in the vessels and the plates we eat from. If this product becomes a hit this will become a case study for how much a brand can extend itself. Interesting to note that a product only known for Antiseptic liquid today has moved into soaps, handwash, talc, body wash...
Tooth Paste disasters
Parle launched a toothpaste called "Prudent" failed.
Pond's launched toothpaste called Pond's, no surprises failed
P&G's Crest- leading toothpaste brand collapsed without a trace
Signal from HLL couldnt create any impact
Successful Binaca was rebranded into Cibaca and then bought over by Promise, still struggles
Mentadent from HLL was relaunched 5-6 times and finally succeeded when it got the new brand name Pepsodent.
Best of 2012
WhatsApp: The most engaging mobile app;
Flipkart : The top e-tailing website for urban Indian consumers.
Nokia : The preferred brand of mobile handsets
Vodafone: The top mobile operator.
These are the findings of the first round of Consumer Rankings for India launched by Nielsen.
Flipkart : The top e-tailing website for urban Indian consumers.
Nokia : The preferred brand of mobile handsets
Vodafone: The top mobile operator.
These are the findings of the first round of Consumer Rankings for India launched by Nielsen.
Logo Changes
NEW IDEA Commercial - 2013 :
Husband and wife quarrelling over how their work is more important and the son swaps their mobile phones. Then they understand each other's problems.. simple and a very interesting story telling! what an idea sirji?check this commercial.
http://www.youtube.com/watch?v=Je0YNN62gf8
Surprisingly interesting Aircel Commercial 2012 :
An offer advertisement with a cool storyline, very endearing and watchable amidst those screaming shouting offer ads. There are a set of 3 or 4 commercials. This one in the Classroom and an extra time to write exam is very appealing. The other ones cricket and the sabsi mandi TVCs do not stand out as this one.
http://bit.ly/WzXNKq
Snickers TVC
http://www.youtube.com/watch?v=GLDZ-gAKbqo
The insight that you become a different person when you are terribly hungry gets played very nicely. Execution could have been better. My personal view is Rekha and Urmila didnt suit the script. Once again this goes to prove that if you are strategically right, 75% of the battle is won!
Remember SUNNY
Bajaj launched "Sunny" a 50cc scooter cum moped version in the 90s, but today it has grown up to become a "CAAAAR" by Nissan.
Kelvinator : The Coolest One
This set of interesting TVCs, (Carnatic singer, Old man and his dentures) were apparently created for an airconditioning brand. Suddenly that brand started developing cold feet, now they were recycled and presented to this brand of refrigerator. Good creatives can breathe energy to other categories as well.
Timing is everything
Close up in the Indian market was trying to grow the non-white toothpaste market from the 70s, but was really struggling to crack it. However did lots of ground work and trials. Colgate was closely watching this development and launched their "color" range with this very famous campaign "Fresh Breath Energy" in 1991. Black and white ads with the blue and red gel strips running across the visuals with the headline "Fresh breath energy", same ran as TVC it was a visual treat.
Horlicks and its Brand Extensions
Smithkline Beecham has been trying to enter into lots of product ranges that didnt quite help them. Horlicks biscuits get relaunched every third year, just but to fail. Same is the fate for their range of Boost biscuits as well. Even their toothpast range under the brand name "Aqua fresh" launched by Trikaya Grey couldnt create any dent in the market. Their innovative flexi toothbrush pave way for innovations in the toothbrush market but they couldnt gain out of this. Today's toothbrush marketers have to thank Aqua Fresh for this category growth.
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