Brands over a period starts loving the products and hence cause a major hurdle for product and brand extensions.
Britannia the brand loves biscuits and hence will be a flop with any other product. Cadbury, Horlicks, Boost, Kissan, failed with biscuits.
Pond's failed with soap, deodorant, toothpaste, nosestrips, etc.,
Maggi failed with pickles
Nirma failed with all they launched:toothpaste, salt, cosmetics etc., he changed the cosmetic soap to Nima and recovered
Cuticura launched deos and failed. Now they have a soap under the name
Liril couldn't survive beyond soap-had a lime talc
Axe deos were a hit. But not the talc, soap etc.,
Denim entire range of men's cosmetics failed
Cinthol range to be evaluated as they have just launched
Max ice cream from wall's was a hit but not the confectionary range
Britannia the brand loves biscuits and hence will be a flop with any other product. Cadbury, Horlicks, Boost, Kissan, failed with biscuits.
Pond's failed with soap, deodorant, toothpaste, nosestrips, etc.,
Maggi failed with pickles
Nirma failed with all they launched:toothpaste, salt, cosmetics etc., he changed the cosmetic soap to Nima and recovered
Cuticura launched deos and failed. Now they have a soap under the name
Liril couldn't survive beyond soap-had a lime talc
Axe deos were a hit. But not the talc, soap etc.,
Denim entire range of men's cosmetics failed
Cinthol range to be evaluated as they have just launched
Max ice cream from wall's was a hit but not the confectionary range
