REwind 2

1. Salman Khan was dropped by Thums up due to his involvement with the shooting of the deer case in Rajasthan, then the brand moved to Akshay Kumar, Mahesh Babu and now back with Salman Khan in 2013 ( may be his box office has brought him back, the court case still prevails)

2. Sakura film roll became Konica, Binaca became Cibaca, UTI became Axis, Hutch became Vodafone.

3. Garden Vareli brand of sarees were promoted with this tag line "You fascinate me" how the hero searches for the girl and how she keeps hiding used to be the central theme.

4. Reliance Industries were the first to run a 90 sec commercial for their Petrol Chemicals Public Issue.

5. Pankaj Kapoor (father of Shahid Kapoor) and Javed Jaffrey were part of a series of TVCs done by Maggi Tomato Ketch up under the  theme "Its different"

6. P&G launched their detergents brand "Ariel" green powder was test marketed in Vizag before their national launch in the 90s. The daughter in law and mother in law communication created enough interest around the brand

7. Tata had two toilet soap brands  OK, and Hamam. Later the entire division Tata Oil Mills and Co., (TOMCO) was sold to levers. They also had a detergent brand called Swastik.

8. Kissan and Dipy's range of squashes, jams originally belong to UB before they sold it to Levers.

9. Googly range of Candys were launched by Cadbury, first time candys in pillow packs. The brand did terribly bad in the market place.
 
10. Bakeman's range of bakery products was a national brand in the 90s. Still remember their "English Marie. Original Marie" commercial.

11. Pond's used to have Cold Cream Soap and Dreamflower Soap. Both have disappeared over a period of time.

12.Arun Ice cream used to have innovative promos : Slow n Steady race, Dial an ice cream, Eat all you can mela etc.,

13. Arun launched milk under the brand name "Sun Fun" it flopped then, now they have one of the largest selling milk brand in TN. The brands are Arokya and Hatsun

14. Viva and Maltova from Jagjit Industries used to give tough competition to Horlicks and Boost in the South. Over a period Smithkline Beecham bought Viva and Maltova and slowly killed those brands as well.

15. Nestle launched a full range of chocolates but they failed as they couldnt crack the distribution system that Cadbury had built over years. Later in a phased manner they relauched their range. First one to take on the market was Kit Kat, as Cadbury didnt have a similar product, later Cadbury launched PERK and MUNCH