Blackberry
New campaign on Blackberry is a killer! The idea of that "*" and linking it up with "Action" is simply brilliant, a very strong consumer insight especially for the people on the move, and a feature that gives an edge to Blackberry over competition. Only concern is Will a non-blackberry user relate to this "*" thought?
Airtel's New communication on Internet with new anthem is very zesty. I am sure the youth is going to lap it up! Nice jingle that has followed the "Har friend zaroori hai yaar" http://www.youtube.com/watch?v=eF6he-zKWYQ
New campaign on Blackberry is a killer! The idea of that "*" and linking it up with "Action" is simply brilliant, a very strong consumer insight especially for the people on the move, and a feature that gives an edge to Blackberry over competition. Only concern is Will a non-blackberry user relate to this "*" thought?
Airtel's New communication on Internet with new anthem is very zesty. I am sure the youth is going to lap it up! Nice jingle that has followed the "Har friend zaroori hai yaar" http://www.youtube.com/watch?v=eF6he-zKWYQ
that exactly is the issue from Day 1 Subbu...they are not into inclusion while all other brands are heading towards it...they are so into exclusion that they have lost out big time...BB's loss Samsung's gain...they have perforated across categories from students to professionals!
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