Brands 2

Parachute

When coconut oils were sold as commodities, Parachute came in as a brand and highlighted the benefits of using a branded product. Then they felt that their product is not perceived as premium product, so they launched "Hair n Care" a non-sticky oil from parachute. Unfortunately this didnt take off. Today, Parachute has haircream, hair oil with fragrances and has launched body cream with coconut oil.
Parachute launched an ambituos programme to attract talent across function called "Uncommon sense". I am unaware of the status of it today.


Godrej

An aggressive player in the category of toilet soaps used to launch a new soap almost every quarter. The brands that i could remember Marvel with Anu Agarwal,
Vigil with Vengsarkar,
Ganga with Govinda, Kapil Dev, Gavaskar etc.,
Crowning Glory (the first soap with Shampoo) with Dimple Kapadia,
Fresca,
Cinthol Lime and some more Cinthol variants
 Evita that had Vitamin -E

Today they have two solid brands after consolidation Godrej No: 1 and  Old Cinthol 


Johnson & Johnson failures

A brand that is so endearing amongst its consumers, has a decent retail distribution network, yet couldnt push some of its brand extensions ahead inspite of good media presence.

Nizral Blue Anti dandruff Shampoo : Power packed creative campaign across media was conceived by Trikaya Grey, but this powerful product did not take off.

Kids : A soap for Kids from the age group of 4 to 10, strategy to get the kids who grown out of J&J baby soap. Product failed. Mothers either continued with J&J baby soap for some more time or they were graduating to Pears.