Ogilvy Chennai was branded unlucky at one point in time.. during the 90s!
There were a lots of brands that failed in Chennai, as usual blamed the agency for it :
Kovai's Annapoorna launched its fast food chain in chennai, it failed in its big venture. Fast food in early 90s was little too early for the market
Hindu launched Business Line a business newspaper pitched against the Economic Times. Didnt take off as ET had just launched its chennai edition
Liquid cough syrup in a sachet under the brand name Tulsi was launched, it was pitched against Velvette's Nivaran 90 -- didnt do well
Florsheim Shoes a very well executed campaign for this premium brand couldnt push the brand ahead
Pond's nose strip from Pond's
Maxworth Orchards from Sterling Group, this product was something similar to Teak but focussed on Fresh Vegetables, and retailing of vegetables as well.
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