Rewind

Rewind:

Would like to recollect a few famous campaigns, memorable brand activities and few marketing initiatives,

1. "Aag se ladne ki Shakthi appki mutti mein" : Cease fire, portable fire extinguisher campaign by Trikaya Grey took the country by fire

2. Thums up makes it great! : brought the first ever Cricket Highlights to our country in DD at 10.50pm

3.Gold spot the zing thing

4.Gems Bond : with a cartoonish treatment was unforgettable

5. Citra, Super Cooler : the clear lemon drink from Parle had a visually stunning TVC

6. Kawasaki Bajaj : used for the first time in the country "morphing" to TVC. Here a cheetah morphs into the bike.

7.HeroHonda- Fill it. Shut it. Forget it. by ULKA: is still strongly associated with the fuel efficiency of the bike

8.Amitabh's KBC with Star Plus: changed the fortune of the STAR network in our country. 9 baj gaye kya? campaign from Ogilvy pushed the Mumbai audiences towards the Television

9. Controversial and famous Lintas campaign for Kwality Walls "FEAST" created a stir in the market place

10.Titan Fastrack came in as a digital range of watches from Titan. For the first time there was a leap in the watch packaging - Cylindrical containers were used to pack the watches. The packs looked trendy and brought in that most desired young image.

11. Vamicol against Fevicol and Cocoraj against Parachute unveiled a big media war in one of those big cricketing events. Thank god, both have vanished.

12. Cadbury Schweppes launched Crush, Double Cola, Canada Dry but all the brands tanked up without any trace inspite of solid media presence. Trikaya Grey had done work on these brands

13. First time in Indian Television Sony Aired "Sholay", Trikaya Grey had bought the entire day's advertising time and launched a product called "Vaccumizer" from the makers of Cease fire. I remember it cost a few crores in 1995 for a day. The product flopped the same week and the company is now history.

14.Arvind Group, for the first time bought the entire issue of Business World and ran a corporate campaign about the group, this was in 1996.

15. Katrina Kaif modelled for the first time for Deccan Chronical newspaper, she was more referred as "Salman's girlfriend"

16.Cadbury launched their ice cream brand initially through their own parlour and later tried retailing they failed with both the attempts. The brand was Dollop's.

17.Home Trade.com ran a campaign that featured models such Shah Rukh Khan, Sachin Tendulkar, Hrithik Roshan... none could understand what this product was. It was a trading portal and the year was 2000. While internet and email itself was struggling, obvious that this didnt take off.

18.ICNET was the first email provider in the country. Based out of Chennai, this company launched email. I guess they dont exist today as a company.

19.BSA's campaign "Boom Boom Shaka Lakha Boom Boom Shak" by Mudra for BSA SLR spoke a lot about the zesty image for the bike.

20. Jeetendra was the brand ambassador for a product called "Thirty Plus". Jinseng in it more of an energy tablet.

21. Spirulina as a category saw a lot of activities in the late 90s and early 2000. Major players were Dabur, Parry's. But the concept didnt get the necessary acceptance.