VIP luggage
A traditional HTA (now JWT) account moved into Lintas in the early part of the millennium. Thats when Lintas came up with this awesome idea that worked really well for the brand and rejuvenated it as well. The idea came from a simple observation that the last touch point between the luggage and the consumer is when somebody departs. This was captured with this interesting " bye bye " commercial, which had various instances of people leaving home for work, for holiday etc., and the luggage being an integral part of it.
http://www.youtube.com/watch?v=trVP_MERpk0
Pepsodent
Colgate was the doctor friendly toothpaste and a typical Colgate ad will involve the consumer going to a doctor for toothache, bad breath etc., And the doctor advises he/she to use Colgate. Pepsodent came up with this magical way of twisting the whole thing by saying "Pespsodent users dont go to Dentist". Various TVCs drove this point and gave a clear stance for the brand to stand on.
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