Finance and Tamil Nadu
Overseas Sanmar, Harita Finance, Sundaram Finance, Cholamandalam Finance, TVS Finance, Ashok Leyland Finance, Dugar Finance, Alacrity Investments, Eswari Finance, Royapettah Benefit Fund, Devi Jewellers, Bharti Gems and Jewellery, Anubhav Finance, Ramesh Cars, GNS Nidhi etc., were some of the companies who were actively soliciting deposits and were promising lucrative returns. A very few mentioned above were concentrating on safety and did not go overboard in advertising and returns. There were these aggressive ones such as Bharti Gems, Devi Gold, Eswari Finance, Royapettah, Ramesh cars, Anubhav etc., painted the town with all colors and promised 32% returns for FD. Consumers were attracted through multimedia campaigns and finally didnt get their principals back. The big gainers were some agencies and a few media houses. Their contribution to the world of advertising in chennai was very high, i could still remember a few interesting work,
Overseas Sanmar : Life is too wonderful to be spent worrying
RBF : Let your first expenditure be saving (read in tamil as thangal mudhal selavu semippaga irukattum!)
GNS : sponsored SUN TOP TEN movies
Eswari : had some interesting bill boards
Harita : Brought out a lot of unique mobilisation drives named "Grihaprevesham", "Paalpayasam" etc., They also launched the then popular "Harita Man" and focussed on service.
Sundaram Finance : Stubborn on not advertising, their brand reminder was their popular yearly Calendars
Sunda
Overseas Sanmar, Harita Finance, Sundaram Finance, Cholamandalam Finance, TVS Finance, Ashok Leyland Finance, Dugar Finance, Alacrity Investments, Eswari Finance, Royapettah Benefit Fund, Devi Jewellers, Bharti Gems and Jewellery, Anubhav Finance, Ramesh Cars, GNS Nidhi etc., were some of the companies who were actively soliciting deposits and were promising lucrative returns. A very few mentioned above were concentrating on safety and did not go overboard in advertising and returns. There were these aggressive ones such as Bharti Gems, Devi Gold, Eswari Finance, Royapettah, Ramesh cars, Anubhav etc., painted the town with all colors and promised 32% returns for FD. Consumers were attracted through multimedia campaigns and finally didnt get their principals back. The big gainers were some agencies and a few media houses. Their contribution to the world of advertising in chennai was very high, i could still remember a few interesting work,
Overseas Sanmar : Life is too wonderful to be spent worrying
RBF : Let your first expenditure be saving (read in tamil as thangal mudhal selavu semippaga irukattum!)
GNS : sponsored SUN TOP TEN movies
Eswari : had some interesting bill boards
Harita : Brought out a lot of unique mobilisation drives named "Grihaprevesham", "Paalpayasam" etc., They also launched the then popular "Harita Man" and focussed on service.
Sundaram Finance : Stubborn on not advertising, their brand reminder was their popular yearly Calendars
Sunda
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