Good Creative killed by Bad Campaign Planning
Godrej's ideas that make your life brighter campaign started off with lots of expectations as Aamir Khan became the brand ambassador for the group. The communication started rolling with Aamir disguised as a lady next door and every communication travelled and unveiled linearly a set of innovative products from Godrej. Just when we were appreciating the work, bad media planning or placement of advertisements or desperation or creative not ready.. the real reason is not known. We notice the old Godrej good knight ad with those two kids appearing and talking about the functionality of those buttons in the mosquito machine. We see the couple in the Aamir Khan ads without Aamir Khan explaining about some property of the refrigerator, air conditioner., hold on we also see Aamir Khan as Aamir Khan talking about another feature of the airconditioner's power saving benefit to some friend over the phone.
Now the excitement of the story is gone, even if they reveal!
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