Firsts

Firsts

1.ICNET was the first email service provider in the country
2.Velvette was the first shampoo to have come in sachet
3.Arun Ice Cream was the only ice cream brand to have exclusive over 100 ice cream parlours
4.Sterling Holiday's was the first holiday timeshare brand in the country
5.Spartek was the first vitrified floor tiles in the country
6. Maxworth Orchards launched fresh vegetables store in chennai and it belonged to Sterling
7. Docomo was the first mobile service provider to launch per sec billing
8. First television to launch Picture in Picture (PIP) feature was Videocon
9. First claymation adfilm in India was for Amaron batteries
10.Citizen Washotex was the first Washing machine to have launched in India
11.First branded jewellery was by Titan under the brand name Tanishq
12.Citibank launched the first credit card business
13.Rexona was the first deodarant in the country
14.AR Rahman endorsed a brand for the first time : AIRTEL
15. First private airlines were from NEPC and Damania Airways
16. Hatsun launched Curd Rice in packed form to be available across outlets
17.Hatsun launched milk with 4.5% fat under the brand name Arokya
18.Parachute launched branded coconut oil
19. Translektra launched  "Good Knight" mats to fight against mosquitoes
20. Sun TV was the first private television channel in tamil, with programmes only in the evenings
21.NDTV was the first English News Channel
22.Kothari Pioneer was the first private mutual fund
23. First Television with built in Video cassette player