"Give it a Retro look" an often heard remark made by servicing to the creatives, i could remember of two instances where the Retro look has been actively carried forward:
1. Vanilla Coke : Vivek Oberoi, Lambretta Scooter, the colors, "Wakkaw!!" Product failed as it couldnt stand up to the consumer expectations. It was too sweet.
2. Vespa : Very recent example and the product due to its design strength has taken off well inspite of premium pricing.
3.Greenply was a reasonably good communication
4. Jewellery category has showcased some excellent retro work specifically for promoting their antique jewellery range- very relevant!
5.Shah Rukh and Dhoni came together for an advertisement for Videocon immediately after the release of the movie Om Shanti Om
6. Close-up did a communication with an interesting look for its campaign
1. Vanilla Coke : Vivek Oberoi, Lambretta Scooter, the colors, "Wakkaw!!" Product failed as it couldnt stand up to the consumer expectations. It was too sweet.
2. Vespa : Very recent example and the product due to its design strength has taken off well inspite of premium pricing.
3.Greenply was a reasonably good communication
4. Jewellery category has showcased some excellent retro work specifically for promoting their antique jewellery range- very relevant!
5.Shah Rukh and Dhoni came together for an advertisement for Videocon immediately after the release of the movie Om Shanti Om
6. Close-up did a communication with an interesting look for its campaign
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