Kerala
and West Bengal :
All of us know the similarities these two share:
rice, fish, football, communism, literature, women etc., look at some
marketing examples which will come as a surprise. Jokingly once a
marketeer mentioned to me that if a product succeeds in these states,
then we have a problem on hand that this will fail everywhere else.
Thin arrowroot from Britannia : only popular in these markets
Cuticura talc
Lime Talc : both Liril and Velvette
Sunlight Detergent Powder
Margo Soap succeeded in its launch in Kerala
Neem Toothpaste
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