It looks scripted?
Don’t waste time on it.
Are you watching it? What’s wrong with you?
You guessed it right! I am referring to Bigg Boss from STAR Vijay,
it is a reality show adapted from Big Brother. The
show is produced by Endemol, currently through Endemol Shine India[1] who owns the global format of Big
Brother:
![Text Box: Big Brother is a television reality game show based on an originally Dutch TV series of the same name created by producer John de Mol in 1997.[2] The series follows a group of contestants, known as HouseGuests, who are living together in a custom-built home under constant surveillance. The HouseGuests are completely isolated from the outside world, and can have no communication with those not in the house.
The series was bought by CBS ( Columbia Broadcast System) in early 2000 for an estimated $20 million.[4] The United States version of the series officially premiered on July 5, 2000 when the original ten housemates entered the house.[5] Since its inception, the show has been hosted by television personality Julie Chen. It is produced by Allison Grodnerand Rich Meehan for Fly on the Wall Entertainment and Endemol Shine North America (formerly Endemol USA).[6] The success of the series has spawned several spin-offs.
BIGG BOSS was launched in Hindi, Sony TV in 2006 hosted by Arshad Warsi, later it has shifted to Colors, The other hosts were Shilpa Shetty, Amitabh Bachan, Sanjay Dutt, Salman Khan, Farah Khan. But it actually got its due with Salman Khan at the top. It is currently on its tenth Season now.
BIGG BOSS was launched in ETV Kannada in the year 2013, the host being Sudeep (Kichha) later moved to Asianet Suvana and now with Colors Kannada for the past 3 years.](file:///C:/Users/ots/AppData/Local/Temp/msohtmlclip1/01/clip_image001.gif)
Currently BIGG
BOSS runs in STAR Vijay and STAR MAA, with Kamal Hasan and Jr NTR being the
hosts.
The show focuses on behavioural
issues, leadership traits, personality clashes, class conflicts, balancing
acts, anger management and so on. In addition, the voting for the candidates is
a clear reflection of the society and its ethos. The host’s strength to discuss
situations amongst the inmates is a live therapy session, which makes the
inmates think and probe within themselves.
The reactions to the show is
surprising, as this show to TN comes in as a refreshing programme of sort in
the done to death serial arena time slot of 9 – 10pm.
That typical prime slot was
filled with:
Serials
- that were dealing largely with extra marital affairs, revenge, family issues,
ghosts, and so on
Contests
– Challenging children from age 4 onwards to sing, dance, act etc.,
Meaningless
Comedy Shows
Debates
and Discussions on Current affairs
Movies
Out of the above, the clear winner
with thumping TRPs in the 9 – 10pm slot were always SERIALS. Certainly, BIGG
BOSS has come as a breath of fresh air in the Tamil TV arena, and more shows of
this kind from competitive SAT channels, with more prize money and more gloss
will hit in the months to come.
The so called protectors of
society’s culture didn’t react when the serials were going over board with
their creativity. But when a new patented show came alive, the jobless culture
savers have surfaced with their criticism. However, the fact of the matter is
the show has zoomed up with very high viewerships for the Channel and more
importantly the stickiness of the programme too is an encouraging factor. Kamal
at the top of the show is definitely a big highlight as he presents the show as
a seasoned compere ( i used to be surprised by Shah Rukh’s presence in Filmfare
award!!), whenever he mentions the sponsors of the show. Kamal’s diction, expressions,
witty oneliners, strong command over the language makes him the right
controller of these diverse set of inmates and the novelty value for the
programme.
Smart marketers and
advertisers will for sure take advantage of this programme for advertising,
sponsorships and even will create parallel characters. The volume of trolls in
twitter, facebook, and you tube videos only goes to prove the reach and
engagement with the viewers. When we are talking of engagement with consumers
in all our discussions, this show has managed to do that with its host and the
other characters.
In a nutshell, its a god damn
show, you like it... you watch it, don’t like it ... don’t watch! You need not
have to be cautious about what others will say – this is exactly what this show tells you as well!
To
the cynical few,
-
Even
if it was scripted, so what? It is engaging and interesting
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