There was a
time when banks hardly advertised except for the change in interest rates and
balance sheets. The emergence of private players and co-operatives opened up this sector into a lot of
communication. The memorable ones are:
2. ICICI Bank : Amitabh was roped in as
the brand ambassador way back in 2001. ICICI has been doing some consistent
communication, though may not be highly creative.
“Hum Hain Naa” and “Khayal Aapka” were certainly memorable ones
3. Axis Bank: When UTI became AXIS, the communication that
rolled out was really engaging. Especially the twins campaign. Later they moved
on to a Brand Ambassador : Deepika Padukone for the campaign
“ Badhti ka naam Zindagi”
4. Kotak Bank (earlier Bank of Madura)
The campaign thought of “subbu sab jaanta hai” and sharing the banks
pluses through a celebrity, named Subbu. In addition, we cant forget their
“Kona Kona Kotak”
5. Canara Bank : Brought in a new
identity and the launch of that was some memorable one, touching on the old
values and modern technology. Pretty cliché but executed well.
6. Global Trust Bank did a lot of
communication and later was taken over by Oriental Bank of Commerce
7. We witnessed some communication from
ANZ Grindlay’s, Bank of America, Standard Chartered, Deutsche Bank (Used Sania
Mirza for the launch), IDBI Bank
8. Citibank’s “Citi never Sleeps” was a
classic line
9. In regional level we had some interesting work
done by TNSC Bank, Tamilnadu Mercantile Bank, Lakshmi Vilas Bank and Karur
Vysya Bank
The larger
question to be answered is where is the trust
Amazing memory to recollect all this.
ReplyDeleteAn useful read.